Re-Gifting…no matter how you feel about it, most of us have done it. I know I certainly have. I am a minimalist and have received many gifts over the years that I wouldn’t use. Most were really nice and I knew people who would love to have them. Passing them on seemed like the perfect opportunity to put those presents to good use. Several years ago, I began a little “store” in one of my closets. I would put those gifts and other great buys I found during the year there. When I needed a gift, I would go into my store and find the perfect gift to give.
During this Christmas Season, it seems like another opportunity to re-gift some of those nice things that I have been given during the year. When I look in my “store”I am only finding intangibles to give this year. Hm-m-m, what should I do?
The first gift I see when I look into my store is “Forgiveness.” I have received Forgiveness from others during the year and it seems only right to give that to those needing it. The second gift I see is “Acceptance.” So many people have Accepted me the way I am and surely I can be gracious enough to pass that along can’t I?As I look deeper into my “store,” I find gifts that the Lord has given me that I know He would like me to give to others. He would like me to share His kindness with others, and for sure, His compassion. He would also like me to share His Story. The Story about how He sent His Son to this earth to die for our sins and give those who believe in Him eternal life.
Re-Gifting….how do you feel about it? Does it have a place in your gift giving this season? Perhaps you are not into re-gifting tangible items but what about the intangibles? Some of them can be absolutely priceless!
Madison Avenue has always been the vanguard for Christmas commercialism. Over the decades, it has moved the cultural needle on Christmas from a religious holiday to one that is secular. I have watched this trend over the years but I was not prepared for what was presented to the public this holiday season. I probably should have seen it coming but I didn’t. Madison Avenue gave us its ultimate goal in crass Christmas commercialism…egocentric giving.
You heard it right. Over the Thanksgiving weekend, the majority of commercials on television sent out the message loud and clear. The goal for this season is to give yourself the gift you want. It started with a commercial for a luxury model car. Every person in the commercial had given themselves one for Christmas. Just in case the gullible consumer was not picking up on the message, one man’s car had a tag on it that said : To James, From James. This commercial has continued to air on prime time during the month of December.
The second commercial only lasted a few days. Was there an outcry from the public that it was completely over the top? A woman went into a store and as she passed the kitchen appliance section, she hesitated, then she put one item after another in her cart until it was full. She essentially had spent her entire Christmas budget on herself. Was it too ludicrous for the public to believe? I don’t know, but it was pulled after a few days.
I could give you another example but I know you get the drift. The geniuses on Madison Avenue want us to be completely egocentric in our giving. To say their approach to Christmas is crass is an understatement. There’s not much we can do except contact the company who bought the ad and express our displeasure at the sentiment.
I for one will reject these not so subtle messages to become egocentric in my giving and I have one word for Madison Avenue this Christmas…REALLY?